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Obama is sometimes known as “Mr. Cool,” because he is (at least outwardly) unfazed by the many difficulties that he faces as President

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Obama actually lost his first national-level election, for Congress in 2002. And he was so broke in 2000 that his credit card was declined at the rental car office when he was trying to attend the Democratic National Convention in LA

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A reference to the Lehman Brothers collapse on Sept. 15, 2008 – which caused an economic collapse 6 weeks before the 2008 election

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Joe Budden mocks the simple lyrics of popular artists, talking about cars and clothes. He quickly is disgusted with the style, and admits it would help him see sales, he would not dumb it down as that would defeat the purpose of why he makes music

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This is Valenti on VCRs – imagine if he’d seen the DVR

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John Philip Sousa – great composer, lousy predictor of the future of the music business. American music only became the most popular in the world in the era of recorded music – way more popular than in Sousa’s era

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Not true. Musicians still got paid during the era of recorded music – even more than before! But the era of digital music…

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Read in context right hurr

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Rockie dropped out of Columbia College in Chicago – and it seems to have worked out pretty well for him

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Concept:

When you look to keep something, you do whatever you can to keep it from being thrown away. Our character shot himself in the head (according to the previous track), so he has discarded himself. If he had the chance to re-live his life, he wouldn’t live it differently, and instead learn to truly live with himself.

Drug:

He may regret how his life has turned out and wishes he could have a “do-over,” but he would find a way to “keep himself” and remain as he is, rather than throw it all away.

After-thoughts:

Maybe Reznor is saying that even if he had the opportunity to start over he would not do it. Instead, he would choose to remain who he is, but make better choices, find a way to make it work.

Or perhaps even if he could turn over a new leaf, his mind would find a way to make him fall into the same pits all over again. There’s no running away from himself.

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