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What is this?
The Genius annotation is the work of the Genius Editorial project. Our editors and contributors collaborate to create the most interesting and informative explanation of any line of text. It’s also a work in progress, so leave a suggestion if this or any annotation is missing something.
To learn more about participating in the Genius Editorial project, check out the contributor guidelines.
This can be interpreted in many ways. His dad was living a criminal life and warned him not to follow in his footsteps and watch cartoons and preserve his innocence instead. Ironically he was watching Wile E. Coyote and Road Runner, a show where Wile E. Coyote uses many types of weapons just to try to kill the Road Runner. He’s essentially avoiding real violence with armed weapons by watching cartoons with the same thing. There’s more irony and contradiction because Wile E. is always chasing/following the Roadrunner
All the other rappers in the game are Wile E. Coyotes and he is the Road Runner. In the hook he essentially says “I run it” like the Road Runner and all the other rappers will never catch him. Him “running” also refers to him not getting caught in the violence in his environment, whether the cartoon world (like the Road Runner, who always escapes through wit and bending the rules) or the real one.
Of course, in this analogy, Kendrick is forgetting Coyote’s supergenius IQ
In an interview with SPIN Magazine, Lamar retells how this actually happened to him when he was 16 years old and how it changed his life:
There’s also wordplay on Wil.E. Coyote’s name (“wily coyotes”). Now he’s got bloodthirsty murderers in his room.
Also: He sees a bunch of wile. E. Coyote’s in the room. Wile E. Coyote always tries to kill the road runner, hence he is a killer. So Kendrick is saying that he sees a bunch of killers in the room, referring to his gang affiliated family from Compton.
It’s not just that Wile E. Coyote is a killer, but the chase mentality he’s trapped in as a perpetual victim to his own shortsightedness which keeps him from getting his meal.
The Wile E. Coyotes in Kendrick’s world were violent, but to go deeper, Kendrick seems to imply that these doomed cycles of violence and robbery kept them from escaping their circumstances, as they chose quick fixes to their dissatisfaction that would inevitably backfire. Kendrick’s parents wanted to protect his innocence as long as possible so that maybe he’d have a chance at not falling prey to their influence (or worse). Distraction in the form of cartoons was the only shield they had for him, even as those themes of instant gratification permeated the safety of his shows (“wanna lose weight and keep eating?” “Elmer Fudd said, ‘shoot em down’”)
Now he’s saying they were successful, positioning himself as the Roadrunner to all the Wile E. Coyotes with the refrain, “I run it.” He didn’t get caught up in the culture of instant gratification many of his peers fell to. But he’s playfully pointing out a coincidence – that the cartoons that saved him from that fate would end up reflecting his current reality, just from the other side.
He’s also saying that it’s quite ironic that his father would be telling him not to be like him, despite the fact that there’s no way for him not to be given the influences he’s surrounded by (Wile E. Coyotes).
3
I’ve also thought this line could be a reference to people breaking into his house, which is a theme throughout the song. So, if that’s the case – that the Wile E. Coyotes are people breaking in – then what’s ironic is how he’s told to look at the W.E.Cs on TV, but now the rooms filled with them. Ironic… Also, in this interpretation “I run it” can also be read as him running away from the people who have just broken in and begun firing bullets (Yuh Yuh Yuh Yuh).
3
There’s also irony in the fact that he looks up to his dad and values his word, which is “don’t be like me.” Then, Kendrick realizing that he ended up like his dad probably thinks, “Hmph, that’s ironic.”
“i run it” also sounds like ironic"
16
Wile E Coyotes are also a nickname for drug task force agents and their search dogs as they seem to have the senses, but also the stupitidy of coyotes. He claims that his father said don’t be like me, but he has obviously gone into illeagle activities as well. So, as the story pans, his house is getting raided and he is being arrested and is reminiscing and smirking at his father’s remark.
66,365
I always thought it was the mother talking to him…
1,061
He’s also saying that he’s the RoadRunner because, in the next line when be goes “and run it (whoop whoop)” he’s the one running being chased by these Wily Coyotes, possibly these people chasing him are either Cops when they broke into his house (“Sunday morning should’ve went to church” from another one of his songs.. Sunday there are cartoons on in the morning so instead of staying up watching cartoons and getting Their house broken into he should’ve went to church) but these Wiley vaulted could also be other gangmembers
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Hence the hook when he says “raised in a sandbox.. [and] she was holding a handgun..” he is saying instead of growing up with a gun in hand like most kids at his age, he was forced to grow up watching cartoons because his father told him not to grow up like him and everyone else. So instead of seeing reality, he is still stuck behind ‘eating cereal and watching cartoons.’
1,061
Hence the hook when he says “raised in a sandbox.. [and] she was holding a handgun..” he is saying instead of growing up with a gun in hand like most kids at his age, he was forced to grow up watching cartoons because his father told him not to grow up like him and everyone else. So instead of seeing reality, he is still stuck behind ‘eating cereal and watching cartoons.’
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With describing the people he hangs with as “Wile. E Coyotes” he’s painting them as killers, but misguided and cartoonish ones. They’re running around with big weapons and doind more harm to themselves than they are to their perceived enemies. This imagery of gangsters as cartoon characters with guns is central to the imagery of the song. Kendrick is told to watch cartoons and grow up like a normal kid, while all the kids around him are acting out a real-life rendition of a cartoon.
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Wile E. Coyote in the room could also be seen as the police, who were chasing his father. Kendrick’s father was the coyote who was outsmarting the police and getting away from them, and he told kendrick not to be like him but he already is like him, but he’s running away with the game, not the police. Kendrick and his father are both coyotes.
Also if the father/role model is gettin locked up and urging kendrick to not be like him and just watch cartoons, then in other words the role model is trying to make the T.V. be the father for kendrick, as so many parents do today. The irony is that kendrick goes from admiring one killer to another, ie- Wile E. Coyote. As has been suggested by previous people, being surround by Coyote probably refers to the friends heard in the interludes throughout good kid, m.A.A.d city.