In a clever twist, J. Cole dedicates this song to finding out why commercial rap is popular. Every allusion is done tongue-in-cheek, pointing out that nowadays, rappers aren’t talking about important things. For instance:
In a mainstream rap song, what would be “on his mind” is pussy. For J. Cole, what’s “on his mind” is the dilemma of balancing a commercial career with his conscience and integrity.
Deep stuff, huh? If you’d like, ignore that and just focus on the obvious: pussy
