This picture was taken at the 2012 BET awards. BET (Black Entertainment Network) is more directed towards African-Americans with the content and cast, therefore Jay would be a “black” show.
Contrary to the previous line, Jay wears white shoes to the “black” award shows. These contrasting shoe colors make for a particularly interesting statement. He wears black shoes to demonstrate his pride as an African-American in a predominantly white crowd where as he wears white shoes to distinguish himself among a primarily black crowd.
African-Americans are much more inclined to wear Air Force Ones in all-white (see Nelly), or any sneaker for that matter. This is Jay’s way of saying he’s still connected to his culture.
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