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This is the 4th time Royce has mentioned Rihanna like this. The most notable was on the BET 2.0 Shady Cypher:

Hi Rihanna…is Nicki living with you
Let me know so I can buy binoculars and telescopes
Hi Rihanna…I don’t need to know you better
You tell me you love my music again, we go together
Bye Rihanna… now back to y'all fools

The other references came on “On Fire” and “Hard White”.

But just when you thought it was over, Royce decides he’s not over his obsession just yet. He’s shifting some of his focus towards your mother, but he still has time for RiRi.

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XXL is a hip hop magazine that each year chooses 10 Freshmen that you should expect to be on the come up that year. Although HSG hasn’t been on the Freshmen list, their brother Crooked I was back in 2008.

Also, Kenny issues a warning of sorts to anyone who doesn’t appreciate the talent they possess. In this sense, he will use an extended magazine to shoot anyone not feeling the COB (fresh men).

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Here, cheese is being used as slang for money. Julius will place his lame (square) opposition in caskets should they try to take what he’s earned. But notice the dope wordplay as Cheez-Its are literally small squares of cheese sold in boxes.

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This is the second time HSG has threatened to attack someone’s family tree. The first time was by Demetrius on Lyrical Miracle:

Wait, you can see him travel back in time, so I can find your fucking family tree
Chop your ancestry, break branches and leaves

More importantly, the family tree bit morphs into Kanye West references. After killing the “tree”, you would undoubtedly end up with Blood On The Leaves. Furthermore, I Am a God is another track that is also on Kanye’s latest album, Yeezus.

Yeezus is also a nickname of Kanyes.

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Crooked I is the older brother of the members of Horseshoe G.A.N.G.

Each member of HSG often glorifies their older brother, most recently on My Last Song:

We the best rappers whose name is not Crook

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Cassius Clay is the birth name of Muhammad Ali. Demetrius has in fact referenced Ali before on Gots To Get Money. Kenny has also made this comparison.

Also notice the play on him being molded out of clay.

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Kenny is possibly implying that he is a loose cannon when it comes to firing his weapon. He will not hesitate to pull trigger if you provoke him. This idea is contrasted against the classic television show, The Fresh Prince of Bel-Air starring Will Smith. The making of each episode consisted of cameras shooting (filming) Will.

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Perhaps a reference to Joell escaping the hood. Since this song is about success and triumph, he is likely talking to his boys that are still struggling in the ‘jects.

In Gone, Joell states:

Royce, as far as that block, I ride past that for them B’s

Joell is apologetic to his friends and family that he had to leave behind temporarily, but overall glad that he made it out.

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This sort of reiterates what was stated in the previous line. While other artists are trying to work their way up the ladder, Joell is sitting comfortably at the top. He bragged about his housing on his most recent release, Cheers From The Crowd:

Just the other day I was dreamin' my condo looked at Manhattan
Pinched myself and not a damn thing happened
Haha

He’s finally living his dreams!

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Joell’s not stopping until he’s relaxing in Fiji with some girls in bikinis.

Meanwhile, the whack artists never got their 15 minutes of fame, and stay posted up on the block on their grind.

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