This is an allusion to the hook on KRS-ONE’s “9mm Goes Bang”:

Wa-da-da-dang, wa-da-da-da-dang
Eh! Listen to my nine millimeter go, bang!

Nice reminder that this song’s message is nothing sweet.

God created the 7 days of the week and Cole wants to thank him for Friday. This Friday is great because he has a fine girl at his side. Of course this is a reference to the well-known saying, “T.G.I.F.” or “Thank God It’s Friday”.

Ice Cube starred in the popular 1995 comedy-drama-buddy film Friday, alongside Chris Tucker and Nia Long.

360 deals are contracts between artistes and companies wherein which the company generally provides financial support for marketing, touring and promotion. In return, the artist gives the company a percentage of all of their income, whether it be from album sales, live performances, merchandise etc.

Deals such as these look tempting at first, but essentially enslave the artist. As 360 deals get more popular, more artists go the indie route, like Murs and Ski Beatz.

Shock G is a veteran producer and artiste. He’s the leader of Digital Underground and responsible for producing 2Pac’s classic, “I Get Around”.

His relationship with Murs started in 2003 when he produced and appeared on his single, “Risky Business”. He also made a cameo in the video, and the two have performed together.

It’s long been said that the only two things that are certain in life, are taxes and death.

Romans 8:31:

What shall we then say to these things? If God be for us, who can be against us?

Murs' crew isn’t the scandalous, back-biting norm of the Hip-Hop industry, they’re loyal people. When you’re rolling with people like that and God, the enemy doesn’t stand a chance. They’ll need the prayers more than you.

This is the age-old adage that you’re born with nothing and leave with nothing. He’s encouraging people to live their lives as best as they can, and not spend their time foolishly. The journey to the other plane doesn’t have space for carry-on luggage.