People wanted to know the direction Hip-Hop was going in, his response was that is was being run in a direction by Chicagoans.
Of course this was evidenced in the coming years by the influence of Chicagoan rappers and producers such as Common himself, Kanye West, Lupe Fiasco, Rhymefest, Twista, The Legendary Traxter, No I.D. and others.
For a brilliant personification and explanation of Hip-Hop’s motions, check out Mos Def’s “Fear Not of Man.”