Their multi-hundred million dollar sales of their assets to major corporations OTL 64: Excerpt #4 "Black Capital In America" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 1

See Russell Simmons' $140 million sale of Phat Farm to Kelwood and Hov’s $204 million dollar sale of Rocawear to Iconix

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You know, Cypress was political but at the same time, it's like "Yeah, shit's fucked up, let's just go smoke some weed" OTL 64: Excerpt #3 "Being Real and Being Rich" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 1

See “Stoned is the Way of the Walk” for an excellent example of the ideas Charnas talks about here

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In the mid 90's you could still see that with Wu Tang, on the one hand, sort of that Bronx break lineage, and Uptown OTL 64: Excerpt #2 "The Two Sides to Hip Hop" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 2

In this analogy, Wu-Tang = the early Bronx music, break-based and for kids. This makes perfect sense, because we all know Wu-Tang is for the children

http://www.youtube.com/watch?v=BS181X4F3bw

Diddy and co. are an updated version of DJ Hollywood and co. — they performed in Uptown clubs and used disco music to hit a more sophisticated audience. Diddy, of course, was not shy about sampling disco in his own music

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It was guys like DJ Hollywood and Cheeba and Starski who catered to a more adult crowd, who wen to clubs and rhymed over disco records. OTL 64: Excerpt #2 "The Two Sides to Hip Hop" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 2

And, of course, the very first hip-hop hit was over a disco break! “Rapper’s Delight” replayed Chic’s “Good Times”

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What DJ Kool was embodying was rhyming over somebody else's record. That was it! OTL 64: Excerpt #1 "What's More Hip Hop Than That?" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 6

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Dino and his assistant Sam Wick OTL 64: Excerpt #1 "What's More Hip Hop Than That?" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 6

Paredes and Wick would still be working together as late as 2000, on the self-titled System of a Down album#Personnel)

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Dino Paredes OTL 64: Excerpt #1 "What's More Hip Hop Than That?" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 6

You can see a fascinating interview with Paredes — now the senior VP of A&R and General Manager at American — about his history, with Rubin and otherwise, here

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Def American - or no, it was American by then OTL 64: Excerpt #1 "What's More Hip Hop Than That?" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 6

Rick Rubin’s post-Def Jam venture, Def American records, changed its name in 1993 with a public “funeral” for the word “def”

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"The 900 Number" by DJ Mark the 45 King OTL 64: Excerpt #1 "What's More Hip Hop Than That?" by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 6

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Charnas set out about 4 years ago to begin constructing a complete history of hip hop business. New Podcast: Dan Charnas (#64) by Outside the Lines With Rap Genius (Ft. Dan Charnas, Julia Hannafin & SameOldShawn) 8

You can (and should) buy The Big Payback: The History of the Business of Hip-Hop here

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