Gibbs here plays with the Snoop Dogg-popularized “izzle” slang. The use of that slang on record dates back to Frankie Smith’s 1981 hit “The Double Dutch Bus.” Hear the song here. Smith’s 1981 album Children of Tomorrow also contained the song “Slang Thang (Slizang Thizang),” which outlined the rules of this slang

Now take the first letter of every word
Put an “iz” behind it (Insert an “iz” behind it)
Then say the rest like it was ‘posed to be heard

http://www.youtube.com/watch?v=0wYLzG1mQ1M

One RG reader writes to us about his early, pre-Smith experience with the slang:

The “Izzay” talk goes back further than Double Dutch Bus, 1981. It used to be used in all kinds of children’s games in the 70s. It was just a new spin on Pig Latin. I suspect it was used primarily among African American youth

“Once again it’s on” is a phrase with a lot of currency in rap

This part of the hook, and the central conceit of the song, is a reference to the proverbial principle to “see no evil, hear no evil, speak no evil”. This idea is most famously embedded in the Japanese pictorial maxim known as the three wise monkeys

The phrase, in its Western, non-Japanese meaning, “is often used to refer to those who deal with impropriety by looking the other way, refusing to acknowledge it, or feigning ignorance”

Gibbs plays with the old saw of going “around the world and back again,” putting a decidedly street-centric spin on the idea

Gibbs really cares about his weed. So much so that he wrote a love song to it

Gibbs here shouts out this famous Biggie couplet about robbing people:

Niggas is mad I get more butt than ash trays
Fuck a fair one, I get mine the fast way
Ski mask way

50 Cent would later make a whole song on this same theme

A pun here on the popular 1970’s TV series What’s Happening!!, one of whose main characters was named Freddy “Rerun” Stubb

Jeezy is referring to Freddie Gibbs, who at the time was signed to his CTE label, though that’s not the case anymore

Luda’s pun takes the “in this bitch” phrase rather literally – Mr. Marcus is an award-winning American porn actor