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This is a double entendre with a few possible meanings.

1.White people profit from not just the SALE of drugs but the war on drugs(paying more cops, prison cops, politicians, judges, lawyers,and building more prisons, police stations, government offices.) They can raise billions of dollars(legally) and justify it with fighting drugs.

2.White people have one drug(dope) and another drug(materialism) and the second has done more damage to the black community than street drugs will ever do. By White corporate label heads pushing materialistic content, they have helped ensure that blacks as a whole will remain content within their economic status and actually celebrate being poor. Reverse Psychology.

  1. He also brings out the similarity of the chains our ancestors wore as slaves and the jewelry promoted to us now. Also there is a similarity to the slang we use, Chains=slaves & Jewellery whips=to beat slaves & Cars.

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Cee lo’s line taken from Cell Therapy and part of the hook.
The sample is appropriate as Banner touches on what appears to be either a conspiracy or racial apathy by the powers that be, to deny blacks real progress and opportunities.
It fits in well with Cell Therapy’s theme of the “New World Order” in which blacks remain at the bottom, if not entirely wiped out as a whole. If anything it is a updated version of Cell Therapy.

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Some poor black people have equated shiny and large things with success, because they were unable to get the things they saw regular white people having.
This is where we get the concept of “Hood Rich”. Because they could not ever reach the unattainably high ceiling of upper class living, they created their own ceiling that is attainable to them. This usually results in getting things that look expensive but are not(large gold plated jewelry), or pieces of expensive things(Like expensive rims on a car that is garbage).

This is also a reference to the fact that as people who were slaves, then generally hated, and having as a whole not really risen from the economic hole that job discrimination put them in, compared to white people as a whole(who in that same time, founded America, Won its independence, maintained its independence, and achieved economic dominance over the rest of the world, largely without the help of blacks) do not have much to brag about.

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