This blood red album represents two different things.
The water in the image appears to be blood — Young Money killed their competition (metaphorically we hope) in order for their empire to grow. This is also symbolic because Lil Wayne, Birdman, and Mack Maine are all Bloods.
As an artist who was born during the Ronald Reagan Era, Kendrick knows all about the harsh conditions and mindsets instilled as an effect of Reagan’s drug policies. This theme is present in a lot of Kendrick’s music, especially his 2011 project, Section.80.
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