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A commentary on how every year popular culture hypes up bands and movies. Then we attach our identities to these things only to abandon them the next year.

What’s more, you can often be ridiculed for continuing to listen to last year’s song and are yourself “burnt down” for being out of date.

The blowing wind alludes to Dylan’s classic protest lyric, but given the tongue-in-cheek tone of “Rococo”, this blowing wind seems more suggestive of changing fashions, changing styles than it does changing attitudes or political ideologies. The emptiness (or at least the insignificance) of these changes in fashion is further implied through the image of the ashes, suggesting dust and ruin.

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This is a reference to a line in Edward Fitzgerald’s poem “My Pretty Jane”..
http://www.youtube.com/watch?v=ZfVhaOGioio
My Pretty Jane discusses a man who wishes to propose marriage. A fitting theme as Bloom finally plans to respond to adulteress Martha Clifford’s sexual innuendo filled letter.

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This is a fife

This is also another musical motif, it relates to Bloom’s adulterous behaviour. That’s explained here.

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Gold once again refers to the blond Mina Kennedy and her flushed cheeks. She likes the strong liquor you see.

Of course this is also meant to be interpreted as the gold trumpet/horn alluded to earlier being blown.

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Patrick is busy at work repping New Jersey to his newfound Massachusetts neighbours. This is a reference to the film The Dark Knight, where The Joker, harrowingly portrayed by Heath Ledger, offers up his take on crime.

This town deserves a better class of criminal, and I’m gonna give it to ‘em. Tell your men they work for me now. This is my city.

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Like the Billy Bragg line above, this is an ironic inversion of a popular song, “Born To Run” by fellow New Jerseyan Bruce Springsteen.

We gotta get out while were young
Cos tramps like us, baby we were born to run

Patrick changes the lyric to “die,” implying there’s no escape waiting like the one that Springsteen describes. We all die one day, and are thus “born to die.” So he needs to act now and quickly, because, to borrow a phrase, “#YOLO.”

The line has a note of dignity when we examine it in the context of a similar lyric from “Four Score And Seven.”

But I wasn’t born to die like a dog
I was born to die just like a man
I was born to die just like a man!

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Hoofirons are Joyce’s way of saying horseshoes. The odd re-wording was used to keep our attention on the thumping sound of metallic hooves on the ground, rather than on the image of a horse.

The introduction of this episode is interpreted as a musical overture thus the sound the horseshoes make can be thought of as that of cymbals crashing, that’s the “steelyringing”.

This and some of what follows is a recreation of a band playing music. All the motifs for the rest of the episode are to be found in this introduction. Think of it as a sort of strange musical summary of the chapter to follow.

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A reference to Mr. Dedalus’s habit of “picking chips off one of his rocky thumbnails”

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This behavior has been foreshadowed in the introduction.

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Now recreating a trumpet being blown.

This is also foreshadowing the dish boy mocking Bronze by twisting her words into this noise. She originally says “impertinent insolence”.

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