You say “knock on wood” when you want to avoid “tempting fate.” After claiming that the po-po don’t fuck with him, he ‘knocks on wood’ to ensure that they won’t simply because he made the claim.
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This is the same message as the first line from Verse 1. He would rather compromise record sales and stay true to himself, then sell out and do pop songs just for airplay.
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Jay grew up in Marcy Projects in NY, and despite all his fame, money and success, deep down he’s still that guy who used to grind some years ago: a hustler.
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Diddy also makes a reference to the South Park episode “Hell on Earth 2006” where Satan tries to have a MTV, “Sweet 16” like party but hits a few hurdles when all his ideas were done before by Diddy for his parties (with Satan’s party-planner repeating “Diddy did it”
