…Because Genius has been a seven year project (or will be on August 26, 2017)

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Ilan came up with this—it’s a take on something from Nike’s mission statement page:

The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, “If you have a body, you are an athlete.”

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Because Genius helps you “look deeper” into music and culture and also because after using Genius you will “look deeper” i.e., “appear deeper” in the “wow that’s DEEP, homie” sense.

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Is “look deeper” a better tagline than “annotate the world”?

“Annotate” is kind of a confusing word, but I think we’re “stuck” with it!

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Like in Annie Hall, as Audrey Gelman once pointed out:

Of course sometimes it’s hard to understand what people are literally saying as well and so we want to own the actual subtitles (lyrics) as well.

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So what do you call Genius? There’s genius.com, the Genius iOS and Android apps, it’s available in Spotify, on YouTube, etc, etc.

A multi-platform tech x media company? Doesn’t have a great ring..

In our lyrics licensing agreements Genius is called a “service,” so that’s how I refer to it when I’m feeling lawyerly.

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What is this?

The Genius annotation is the work of the Genius Editorial project. Our editors and contributors collaborate to create the most interesting and informative explanation of any line of text. It’s also a work in progress, so leave a suggestion if this or any annotation is missing something.

To learn more about participating in the Genius Editorial project, check out the contributor guidelines.

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The title comes from a book of the same name (“Le Cru et le Cuit” in French) by Claude Lévi-Strauss

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What is this?

The Genius annotation is the work of the Genius Editorial project. Our editors and contributors collaborate to create the most interesting and informative explanation of any line of text. It’s also a work in progress, so leave a suggestion if this or any annotation is missing something.

To learn more about participating in the Genius Editorial project, check out the contributor guidelines.

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Their name came from the 1960 film All the Fine Young Cannibals

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