Even Kendrick’s music video for “‍i” drew inspiration from Ernie BarnesSugar Shack, which was used as the album cover for Marvin Gaye’s 1976 album I Want You:

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Arguably the deepest part of the article. So real bruh.

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Or in Kendrick’s case, himself and himself.

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The day before the official music video was released Kendrick went on Hot 97 to talk about who the record was intended for. He stated:

I hit Top Dawg, I say ‘I wrote a record for the homies that’s in the penitentiary right now. I also wrote a record for these kids that come up to my show with these slashes on they wrist saying they don’t wanna live no more.’ If I say something this blatant, this bold, this simple, they can take reaction from that, they can lock your body, they can’t trap your mind for my homies that’s in the pen. For the people that’s outside they have something more to live for, it starts with yourself first, and you won’t be thinking all these negative things that’s completely corrupt in your brain.

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