Cole has a hard time talking to this girl and “freezes” when he sees her, despite the fact that he really wants to talk to her. Cole’s feelings for this girl are “freeze-framed” in time, he can’t get over her. He wants her to “play” by either helping him get over her or go along with his fantasizes of being together-play along with them.
Also, a play on “freeze-frame” and “play” — playing a movie is the opposite of having it on freeze-frame (or paused)
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