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Another reason as to why you need to bump the cheese up. Ginger himself needs to eat and he needs to cop a brand new whip.

Note the wordplay between eat and cheese. VDub is referring to VW (Volkswagen), a pretty popular car brand in South Africa. Specifically the Golf 6, GTI, Citi, Polo and Scirocco models.

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Referring to the second line, there’s no way you’ll catch a Ginger feature – be it an interview, collab etc. – by sucking up to him. Money talks.

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Ginger’s not only got himself to feed, but his team too. They’ve got a dream to achieve. So you best bump the cheese up.

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Something that corporates and promoters need to realize. Rappers don’t necessarily need them to reach the people. They need the rappers reach the audience they want. However, if they aren’t willing to give rappers the respect they deserve, then “nigga fuck your speech and suck on these.”

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The term Bump The Cheese Up was taken from a battle rapper called Hollow Da Don. Check the video below.

http://www.youtube.com/watch?v=iH1QAK7EXRc

See the lyrics here.

Sonny got most of it but couldn’t bump the cheese up.

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WE CAN NOW READ THE CONTRAKA.

This line depicts not only Tumi’s frustration with labels, promoters and corporation, but other rappers' frustrations with them.

6 figures refers to anything starting from R100 000. Anything less is purely an insult. Especially considering the work Tumi has done. This also connects with the following line.

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Promoters need to pay the adequate funds up. Tumi’s gotta eat, wifey’s gotta eat, babies gotta eat. Also, the wife’s has to be able to spoil herself from time to time.

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Now, rappers in South Africa have been taken very lightly by promoters etc. mainly because they are African and their genre of music is relatively new. And so corporates and promoters think they can take advantage of them. However, Tumi is setting them straight. Just because they rap and don’t make afrikaans treffers doesn’t mean they can be taken any kind of way. They are still musicians at the end of the day.


WORDPLAY.

  • Note the double entendre: Peanuts means little money or no money. In bars, peanuts are often given out for free.

  • Bars offer peanuts, yet Tumi is giving rap bars.

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Everybody is obsessed with being a god, specifically a rap god. For example:

However, the same god that they want to be may be the same person that wants to be just like them. So in other words, don’t aspire to be like someone else. You’re just as great.

Note: the reference to Worst Behaviour.

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AKA never thought he’d make it this big and this far. All he wanted was a gold chain to maybe impress the homies and the ladies. Now he’s got a mouth fulla gold.

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