"Can't Knock The Hustle": How Jay-Z Came Up on Ace of Spades

Jay-Z’s new business biography by Forbes writer / baller Zack O'Malley Greenburg — a Rap Genius editor — is the book that made “$450M” a houshold meme.

Zack’s book takes a quantified approach: in the course of researching and writing the book, Zack has become the worldwide expert on Jay-Z’s net worth.

Apparently, Hov is rather upset at Zack revealing the numbers behind his deal with Armand de Brignac — he even got the numbers struck from an excerpt of ZOMG’s book in The Atlantic (which we will now republish, thug-style):

The production cost per bottle of Armand de Brignac is about $13; the wholesale price is $225. The maximum output is 60,000 bottles per year. If Jay-Z splits the $212-per-bottle profit evenly with Cattier and Sovereign, a back-of-the-envelope calculation suggests his annual take would be a little over $4 million. One of my sources confirmed that number, and added that Jay-Z may have received equity in Sovereign Brands worth about $50 million. All for dropping a few lyrical references and featuring Armand de Brignac in a couple of videos.

JAY: no one is mad at you for making money! You deserve it (especially after Cristalgate..)

Perhaps Jay is frustrated at ZOMG’s general obsession with worldly things. To quote from “Success”:

All of this ace of spade I drink just to piss out
I mean I like the taste could’ve saved myself 6 hours
How many times can I go to Mr. Chow’s, Tao’s, Nobu
Hold up, lemme move my bowels

If you’d like to learn more about what Jay-Z’s been dumpin', order a copy of Empire State of Mind online (Zack promises to spend 10% of all earnings on Armand de Brignac).