New Freshness: Urbana Poppin' Champaign (UPC)

By:
Notero's photo

52,589

In a world that’s overflowing with blogs (most of which are mediocre), I’m always frustrated that despite innumerable options, I still need to visit multiple URLs to get my complete fix on all things technology, fashion, art, etc.

That’s why it’s especially refreshing to find a site that takes extra effort to not just post, but to also curate good content. UPC, which stands for Urbana Poppin' Champaign (a sort of double entendre! if you will), has somehow managed to find a beautiful intersection between music, fashion, art, technology, sports and even whips! —–Don’t ask us how!

UPC is regional in its roots, coming at you from the midwest, but it’s truly international and multi-genre in its scope. As “your Premier Urban Channel” they claim they’ve arrived to create a “better bond between deserving artists and fans”. And even though they’ve just begun, based on what we’ve seen so far, we’re confident they’re going to bring it.

The clean, aesthetically-pleasing site (take note hip hop!), which is launching in full-force today, already features Big Sean’s bangin' new mixtape, Detroit (lyrics already up and explained on RG!), a beautiful short film/music video from verified artist DWHY, and the lowdown on Larry Dollaz, the pseudonym for another RG verified artist, Mac Miller.

Check out all of this and much more — everything from Lana’s hot new Jaguar campaign, the high-fashion, Givenchy-esque BK Nets jersey, and even a film about how dope sunglasses are made!

To keep that Urbana Poppin', you can find UPC at UPC.fm & follow them on twitter @UPCdotFM.