“More” has rightfully earned FRACTURED increased attention, a banner of their renegade, rock ‘n’ roll energy paired with visuals befitting an 80s hard rock eruption in the modern era. From the moment the first thunderous riff comes crashing in, it’s clear that FRACTURED means business.
Cleverly going beyond just matching cuts to drum hits or digital zooms on the singers, Director of Photography Danni Ma infuses a natural kinetic energy that both complements and contrasts with the band’s aggressive sound. She also deftly wields light and color to enhance the lyrical themes present in the music. Shot like a compelling short film, the plot of “More”’s music video looks like a journey of self-discovery, and also a warning to the reckless acts that might come from desperation.
Follow FRACTURED and Director of Photography Danni Ma at the links below:
- FRACTURED on Instagram
- FRACTURED’s Official Website
- Danni Ma on Instagram
- Danni Ma on Facebook
