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This video fits nicely into the existential themes of because the internet.

http://www.youtube.com/watch?v=tG35R8F2j8k

Think about it!

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A list?

Well, a few include:

“5 AM in Toronto”

“The Motion”
His “Versace” verse
“All Me”

And mentioned in the next sentence…

Just hold on, we’re going home

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Just like when “The Motto” popularized “YOLO”, Drake was able to gather so much attention around this phrase and turn it into a colloquial term still referenced many months later.

Not to mention, the video had so many gif-able moments.

#Drake winnin'

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This conclusion would explain why the first minute of “The Party” is an intro that is sung (and Donald only ends with a quick 16 bar rap).

We got smoking, Blue Dream
Drinking, cocaine, fucking

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Correlates well with two tracks (one on the album and one not, respectively):

#1. “Worldstar”

When I heard shots, watching dude drop from a
glock
at a—(shots fired)

#2. “Yaphet Kotto”

We saw this kid get shot up by the cops in Atlanta

It was in this moment that Gambino demonstrated two major concepts:

  • When anything is about to go down, we want to memorialize the moment by capturing it via video or via photography, which could be for the better or for the worse.

  • Life can end as quickly as it began, and it can end in the most spontaneous situations (to the point where there may be a lack of preparation or improvisation as you attempt to take the moment in and make something of it).

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The risk factor just keeps increasing and increasing.

  • First, he’s driving a sports car crazily on the highway.
  • Now, he’s texting and driving as well.

This is likely a shot at how consumed everyone has become with technology. We have to do the craziest things with our machines (YOLO) and we can’t take a break from our computers, televisions, or phones. The interesting piece comes when we see others follow this lifestyle, reap the consequences, and continue anyway.

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Alternative ending to the because the internet screenplay.

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Drake insinuates that his girl’s friends are not her real friends – they’re just jealous of her being prettier than them. Instead of dealing with them, she should just stick with Drizzy, who understands her and her situation and came comfort her like a real man would.

This line can also be heard as “You the one they hate, just come with that,” with “that” probably referring to the hate and problems that his girl is enduring.

“You the one” could also be a reference to Rihanna’s song “You Da One”.

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This song is produced by Gambino himself. This instrumental was teased August 15th, 2013, on his short film: “Clapping for the Wrong Reasons”

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