Double meaning, first is obviously referencing weed while the second, deeper meaning is to take advantage of anytime you can brighten a moment in your life.

Originally derived from “lighting up” something good to smoke. Eventually “Light It” became something more & much deeper than weed. We encourage people to light up their lives in whatever way makes them enjoy it more.

Originally derived from “lighting up” something good to smoke. Eventually “Light It” became something more & much deeper than weed. We encourage people to light up their lives in whatever way makes them enjoy it more.

We get fucked up like we are already famous.

Double meaning, first is obviously referencing weed while the second, deeper meaning, is to take advantage of anytime you can brighten a moment in your life.

Drinks that tint pink, typically a promethazine/codeine and sprite mix, made popular by DJ Screw of Houston and made famous by Lil Wayne.

Originally derived from “lighting up” something good to smoke. Eventually “Light It” became something more & much deeper than weed. We encourage people to light up their lives in whatever way makes them enjoy it more.

Using “high” as a metaphor for a feeling of pure euphoria, it lifts me to the sky and I end up on “cloud nine” meaning a state of happiness.

Living the good life while enjoying the good things that surround us. Good family, good friends, good whiskey, good weed … we are enjoying it all. People wish they could live like this.

We are not trying to be something we are not, we do not come from the hood or ghetto but still try to stand for all people of our generation. Nobody can prevent our generation if we all stand together, we are the future.