FiO is pointing out that he is a legitimate rapper and takes his art seriously. He does not use simplistic rhymes like most artists of this time.

No, instead he sees himself as a digital clock counting down to 0 as if he were a bomb.

In James Cameron’s 1997 best-picture Titanic, there is a memorable scene where Rose is saved by floating on a door and using a whistle to gain the attention of those looking for lives to save. Again, FiO is giving examples of how he refuses to give up!

It is here that FiO along with his NuView Productions co-founders are willing to risk everything they have to succeed.

Even if they fail, FiO plans on getting back up and trying again and again.

Made in NY is an incentive program and marketing campaign of the City of New York Mayor’s Office of Film, Theatre & Broadcasting. Under the program, television and film productions which complete at least 75% of their shooting and rehearsal work in New York City are eligible for marketing incentives and tax credits, and can display the Made in NY logo in their closing credits.

This is a reference to New York films and filmmakers.

This logo is often seen on the outside of actors trailers and was created in 2005 by graphic designer Rafael Esquer.

Is this the part in life in which NuView as well as FiO climaxes or is he going to hang it all up?

Are they (FiO and his partners at NuView Productions) going to go up in flames and wait for others to help them

or are they going to take matters into their own hands, build a thriving production company, and eventually move to Hollywood, CA to create films?

In the past innovators such as Steve Jobs, Bill Gates, and Mark Zuckerberg have all moved to Silicon Valley, CA to create start up companies.

True to his home, FiO moved to the East Village (near others such as Lady Gaga, etc) to build his company NuView Productions.

FiO doesn’t like working for others therefore he uses his jealousy of those above him to keep his work ethic up!

Here FiO is saying that back then in 2010 he never would of thought of working this hard but now its something he enjoys doing.

One of FiO’s most well known songs is “Ridin' in the Caddy” which was released off of his “Lost in Time” mixtape in 2010.

In the year 2010, baggy jeans were still in style. Baggy pants are a style of clothing popular from the mid-1990s until the mid-2000s. The quintessential brand of “hip-hop” style wide leg jeans was JNCO, though other youth and ethnic oriented clothing companies manufacture them as well.

However when he get’s home at 7PM to 10PM he hustles as the owner and president of NuView Productions.

He then adds that NuViewing is his “When Harry Met Sally”. When Harry Met Sally is a famous film starring Billy Crystal and Meg Ryan, playing best friends who fall in love.

FiO is saying that from 7PM to 10PM he is “doing” what he loves.