Jack uses the term phat http://www.thefreedictionary.com/phat in the slang sense which is a positive term to describe something, but then uses its phonetic brother fat metaphorically, he says his rhymes ain’t fat they’re obese leaving the listener to consider if fat as the slang phat is a positive what would obese as a slang be? he then uses a double entendre to describe, that a listener might have trouble trying to work them out, in one sense reiterating the difficulty people have in calculating his rhymes and in another sense saying his rhymes cannot lose thier metaphorical obesity through exercise.