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Shelltoes are a common reference found in hip hop in the 80s and 90s, specifically run-DMC and shelltoed adidas

The underground railroad was a network of houses and locations for slaves to stay at when they had escaped captivity. Similar to a man walking fresh outta jail with a clean outfit; if you were wearing shell toes or any stylish clothing on the underground railroad you’d be stunting just as much as a thug straight outta the pen.

Spittin' like hell’s close is a reference to how hard the MC’s Deacon and Natti are going on the track; just as the slave and ex-con are stunting on the world, so are the MC’s, infact they’re spitting so viciously it’s like hell (death) is close behind.

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when a CD has a scratch and you play it, the track will skip and jump around abruptly. He wants her ass to bounce around like a skipping CD.

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Qwel drops a piece of art here- this song, while describing obviously a piece of Graffiti, contains multitudes of underlying themes and references to the bombings of Hiroshima and Nagasaki. With lines such as the following two:

Instances of living under vivid lemon wings with quick orange flickers

Deep ash piles of salmon pink and sweet corn yellow
Rusty red dragon stabbed across my sky so subtle

Careful listeners are quick to pick up on these little connotations on the bombings of Hiroshima and Nagasaki. Like rappers, graffiti artists often use slang and one such expression is the act of bombing with graffiti. He compares his painting and it’s wide reaching effect to the influential Hiroshima event.

Listen and revel in an immaculate display of wordplay and metaphors.



The title of the song, “Vincent van Gogh Coke Ad”, refers to the vivid image Qwel paints. Vincent van Gogh is one of the best-known painters in the world which Qwel of course can link to all the graffiti puns. The “Coke Ad” part refers to the Hiroshima and Nagasaki bombing, the coke is used as a synonym for all the ashes and smoke one sees when there’s fire or an explosion. The song title only associated with the first verse, really.



In Qwel’s own words:

A response to the Jam Master Jay Dr Pepper commercial. When I saw it I was utterly disgusted by how fucking gay advertisers are. Would Coca Cola have had Vincent Van Goghs left ear in a Dr Pepper commercial? Not to compare Jam Master Jay and Vincent Van Gogh artistically, but credibly. The scene is very indicative of hip hops lack of legitimacy. An artist trades his life for his art, so I made a free Coke commercial with two different examples. First example is a painter, painting a picture of mans achievements until now (in reality its him putting his head to the canvas and blowing his brains out through the canvas). The second example is a pianist fighting with his piano, beating the shit out of it (in reality a man with his hands in the bathtub with a toaster being electrocuted). I wanted to literally paint a picture with words for the first part, and literally play the piano with my words on the second part.
Always,
Coca Cola

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This is spoken like a principal on a school PA (public address system) or a receptionist paging a doctor.

It gives us the feeling that whoever is speaking deserves attention. This is also reminiscent of a principal calling a troublemaker down to defend his actions or explain his side of the story, which Em proceeds to do throughout the song.

These first lines also serve as a callback to the the intro from his previous (and first) hit single “My Name Is” where he asks for the attention of the class, for one second.

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They’re expressing their opinion on the Trayvon Martin case. Many in the media portrayed Trayvon Martin as an innocent kid, ignoring many complicating and confusing information present during the trial. Regardless of the circumstances, clearly the death of any youth is shameful and depressing.

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“Ice Grill” refers to a “cold” stare given out of jealously. Cudi is making this Asian girl jealous because Cudi is with his Spanish chick.

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Here Maxipads aka Bosco The Bear reveals a whole slew of secrets about himself and his lifestyle.

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If they don’t like your style, tell them to get off your dick (figuratively), and stop focusing on and criticizing aspects of your life when they should be worried about theirs.

The “we don’t care what people say” could also be a reference to Kanye West’s “We Don’t Care” which deals with similar themes.

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The main focus of this song revolves around how Cudi truly finds himself during the night and seems to turn into a truer version of himself; the beast. This could be a metaphor for a more simplistic and instinctual version of himself that comes out at night due to drugs and introspection.

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This is a contrast to the opening line of the previous two verses, which was

Please save a kid that needs some help

Cudi has overcome his demons and no longer needs anyone’s help.

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