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Hiro Nakamura is a character in the TV show Heroes who’s superpower is time travel. This refers us back to the previous line:

I go back to when it was cool to be you

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Budden talking about Def Jam and his departure. Then Budden signed with Amalgam Digital in December 2007

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When you stare in the rear you end up committing suicide like Stewart Shakir. Stewart Shakir was the executive that replaced Jay-Z at Island Def Jam after Jay left at the end of 2007. He was found dead in his house from a self inflicted gun shot wound in November 2008.

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I’m pretty sure this is about Def Jam and his departure in ‘07 after being there in limbo for over 2 years. Budden doesn’t call out Def Jam by name in this verse, but I believe it’s just because he doesn’t want to give them any more attention.

On “Never Again”, he says:

I swore I’d never say another word about a Def Jam

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When money (scrilla) is hard to come by sometimes people will staple torn dollars together in order to spend it

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When money (scrilla) is hard to come by sometimes people will staple torn dollars together in order to spend it

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The Maserati Granturismo Convertible, an exclusive car with a starting price of $126,500.

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This continues the theme of both the preceding breath of fresh air and traffic jam lines.

Common is here to help with the resurgence of hip-hop and to ensure it moves along in the way that’s best for its future.

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Several ways to see this:

  • Common makes both conscious (pro-black) and hardcore (semi-automatic) music, neither of which gets played on the radio for people to jam to while being stuck in traffic.

  • For Common, making music is akin to doing black magic. Thanks to this, he and his people won’t get stuck in the traffic jam that is the congested music industry.

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Common’s rhymes don’t usually target the people at the top of the pyramid, i.e., those who are well-off in life; they target everyday people – the commoners.

Common is giving a name for his fans: Commoners. This is done by some other artists as well; Tech N9ne, for example, calls his followers “Technicians”.

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