He may have told himself this one, but Bittah feels that if he wants to gain and keep a fanbase, he needs them to download his music, and to download the music they will have had to listen to it, and to have listened to it they will have had to relate to it, and to relate to it they will have had to have heard it, and that means they either had to find it themselves or hear about it somewhere, which means someone else went throught the cycle.