After sarcastically chastising the previous “breakfast in bed” line (“aw the audacity!”), Voss tells the listener that he never said he was a “saint”, nor does he have to be, as many times those who play the completely self-righteous role, especially in hip-hop, wind up exposing themselves as jerkoffs eventually.

Voss admits that he is conflicted in some songs (and in life in general), as he aspires to make his art form/genre/society etc. better, but other times he is content to be served some blueberry pancakes while getting some brain from a beautiful girl.

Both sides don’t sound too bad, to be honest.

Going back to the “high horse/soap box opera” line, Voss realizes that he’s starting to sound like the pseudo-“conscious” emcees he criticizes, and steps out of the proverbial “pulpit”, as he does not want to come off like some sort of self-righteous wannabe pracher. He admits that he has and does partake in both partying and bullshit like most folks.

(By the way, “Party and Bullshit” is a fantastic track if you ain’t heard):
http://www.youtube.com/watch?v=rEaPDNgUPLE

On the other hand, rappers who openly just make music to “entertain” have every right to play the role of entertainer if they are good at it. But, Voss poses the question of how can hip-hop advance, or “build”, when such a vast majority of rappers take the “just entertainment” route, therefore “misusing [their] tools” of language for something that will not have much resonance in the long run?

While it’s one thing to make being intelligent seem more “hip” in hopes that the youth will be more inclined to emulate it, a couple of “emcees” who took some art school courses paid for by Mommy and Daddy and downloaded some Mos Def records in college ain’t in any position to pretend they know what they’re doing.

Once rappers become full of that blind self importance, the original, innovative artists and fans (“lone wolves”) pay them no mind because they see through their facade, while the generally brain dead public, or “sheep”, listen to these rappers' repetitive unoriginal songs just because “the chorus is like so totally catchy OMG”

Once a lot of rappers catch a “big break” and are able to record their work for the masses, they become “gassed”, meaning they basically get a big head about themselves. Hence the term, “breathing in an heir (double meaning of "air”) of self importance".

Not to pick on Common, but this is a prime example of being “conscious” being turned to a gimmick:
http://www.youtube.com/watch?v=HNw4amjdV0c

To stay with your feet on the ground and wits about you in this “game”, you have to be cynical, questioning whatever you hear.

The record executives who run the hip-hop business could be blamed for forcing artists to become the dishonest, violent, materialistic caricatures that they are to sell records, hence the term “entrapment”.
From the outside, the average fool believes that the music industry is like a movie, in that it’s “just entertainment”, hence the tied-in reference to this Sean Connery film: