Puma is a clothing and consumer goods manufacturer, formed in 1924 by the Dassler brothers, Adolf “Adi” and Rudolf. In the 1930s, as Adolph Hitler rose to power, both Dassler brothers joined the Nazi Party. Adi produced boots for the Wehrmacht, while Rudolf — reputedly the more ardent National Socialist — was drafted, and later captured by American soldiers. During WWII, the relationship between the two brothers, and their wives, deteriorated. Rudolf was accused of have been a member of the SS — information seemingly provided by none other than his brother Adi.
By 1948, the rift between the two brothers grew until they agreed to split the family company, forming two separate entities… Rudolf left to set up Puma on the opposite side of town (across the Aurach River) and Adi Dassler renamed the company Adidas. Presently, both Adidas and Puma are based in Herzogenaurach, Germany.
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