What is this?

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Wild Pitch was a New York indie with an impressive roster: Chill Rob G, Gang Starr, Lord Finesse, O.C. and Main Source all released classic albums on the label.

Wild Pitch gained a reputation for screwing over artists. Main Source, Gang Starr and UMCs are all rumoured to have physically threatened label owner Stu Fine for payments.

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What is this?

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Capitol Records, the label that MC Serch once derided as “nothing but MC Black & Decker”. As well as MC Household Tool, Capitol brought us the post-Def Jam Beastie Boys and the post-Sleeping Bag Mantronix.

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Originally a publishing company, Jive Records went on to put out some of the best Hip Hop of the 80s and 90s with acts like Boogie Down Productions, A Tribe Called Quest, and Schoolly D.

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Ruthless Records was Eazy-E and Jerry Heller’s label. They put out all of the classic N.W.A and Eazy-E material in the 80s as well as related artists like Above The Law and The D.O.C.

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Before Wu-Tang, GZA was signed to Cold Chillin' Records as The Genius. Despite his skills he was a low priority at the label and his album, Words From the Genius, got lost in the shuffle. He was also forced to record a radio single, the R&B-tinged “Come Do Me”.

Cold Chillin' were distributed by Warner Brothers at the time (hence warn a brother). See GZA’s verse on “Protect ya Neck” for more on the cold killer label.

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Ruffhouse Records was a Philly-based label best known for Cypress Hill and The Fugees. They also put out Nas’s first single, “Halftime”.

The label folded in the 90s but relaunched in 2012 with a new Beanie Sigel album.

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Def Jam, the Motown of Hip Hop, handled some of the golden era’s biggest hitters: Public Enemy, LL Cool J, Beastie Boys, Slick Rick and many more. They also released Method Man’s Tical, the first Wu-Tang solo album.

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A shot at Tommy Boy Records, who gave RZA (then called Prince Rakeem) his first deal. The label wasn’t feeling RZA’s material and the partnership yielded just one single.

After his disappointing experience with Tommy Boy (and GZA’s with Cold Chillin') RZA started putting together Wu-Tang Clan. He also had the idea for Gravediggaz, a super-group made up of former Tommy Boy artists. On the first Gravediggaz album, 6 Feet Deep, Tommy Boy is also called out in a skit.

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Busta shouts out his boys in A Tribe Called Quest. His memorable feature on Tribe’s Scenario really boosted his popularity and helped lay the foundations for his solo career.

Tip and Sha appear in the video at this point (along with Tip’s cousin Consequence who would soon be all over Tribe’s Beats, Rhymes and Life album).

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Lifted almost verbatim from his verse on Ultramagnetic’s A Chorus Line. He says still too great because he ended the earlier verse with

Wooh! Hot damn I’m great

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