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Ferragamo is an expensive clothing brand that is well known for its luxury shoes.

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Unreviewed Annotation 1 Contributor ?

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  • KRIT is trying to spread good value and peace through his rhymes, but it seems like no one wants to hear them. KRIT’s starting to feel run-down by all of the opposition to his messages–hence why he stated that he wanted to quit rapping later in the third verse.

  • As Kanye put it best: They say you can rap about anything except for Jesus

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If the Bible teaches society to love one another for who they are and not to dwell on material possessions while balling teaches violence and the over-valuing of wealth, why do people choose to follow the doctrine of balling rather than religion? KRIT chose to follow religion so he could promote peace and wonders why today’s youth values guns over peace.

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As Substantial falls deeper into his alcohol addiction, his dreams of being happy and successful are moving farther and farther out of reach with every sip.

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Unreviewed Annotation 1 Contributor ?

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Substantial is trying to get out of his pit of depression and he doesn’t want to turn to drugs to do it, but he feels like he might have to.

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He’s trying to deal with something he clearly can’t handle through the only way he can think of–by avoiding it. This is probably the emotional baggage that is currently overflowing, to the point where he can no longer suppress his feelings with a “black suit” facade.

This could also mean that Frank is going for something that is bigger than him: He wants to make it big, and “swimming good” is to say that he’s giving it all he has.

Don’t miss the fact that he is an Ocean. An actual ocean would be bigger than a Frank Ocean.

He says that he’s roaming around like he’s ready for a funeral ever since he lost his baby, so maybe he means that ever since he lost his baby, he wanted to commit suicide?

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Earl is suffering from some sort of crippling depression, and he’s feeling the common symptoms of sedation, devastation, and lack of appetite. To mitigate this, he spends most of his time smoking “spliffs” of weed and feeling weak. In an interview with NPR Music, he elaborated on his eating disorders on tour and how they contributed to his anemia:

I went to eastern Europe. I don’t eat pork, so I wasn’t eating shit ‘cause that’s all they had, and I just… died. I had to cancel tour. And then it wasn’t funny, like, then I was inside. I was fucked up. I was the skinny, like 118. When I was 17, I was 155. […] Over the course of two and a half years, I looked up and I was 118. […] It was too much.

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Lamar creates a metaphor between himself and the record industry to represent the materialistic, money hungry nature of corporate America. The connotation of modern day slavery is also evident which Kendrick explores more in the song’s hook.

$10.99 is often the price of an album, but “1099” also refers to a “1099” independent contractor. On paper this seems like an entrepreneurial type role, but at the end of the day, the contractor only gets paid for what the employer pays them to do.

Corporate America has no regard for artists and only wants to turn a profit, even if it means losing all your core fans. Artists like Yasiin Bey, Lupe Fiasco and Common have been very vocal about this over the last 10 years. Kendrick’s among the few rappers keeping it real.

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Jenkins is trying to act noble, but rapping consciously and being righteous doesn’t pay the bills or feed his vices; don’t act surprised if he breaks his moral code for payment–it’s just him being human and trying to live.

By finishing the alternation of positive and negative observations, in the first three lines, with one of the latter, Jenkins shows that his vices often win his internal battles and decide his choices.

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A lot of nowaday’s rappers are admittedly in the industry for the pure sake of making money. Lil B, however, could care less about the “dime a day” he makes from rapping; what he really cares about is speaking out against racism and rhyming away the prejudice that affect African Americans to this very day.

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