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The Heene brothers (Bradford, 9; Ryo, 8; and Falcon, 6). They seem cool!

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Falcon Heene, the “balloon boy,” performed this rap with his brothers during the family’s appearance on the 100th episode of ABC’s hit reality show Wife Swap.

Like Max, the protagonist of Maurice Sendak’s illustrated classic Where The Wild Things Are, the Heene brothers are crass, unpredictable, and imaginative in their shenanigans (perhaps to the point of excess). They seem not unlike Spike Jonze, the director of the Where the Wild Things Are movie adaptation, in that regard. Jonze’s affection for similar D.I.Y. viral video stunts, for one, is decidedly “not pussified”

In fact, how can anyone be sure that the “balloon boy” incident was not a viral marketing campaign for the film that Jonze himself conceived? America met the Heenes the day before the national release of Where The Wild Things Are. Kind of makes you think…

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A title card on the YouTube music video defines “pussified” as follows:

  • Pussification [poos-i-fi-cay-shun]
    The modern day teachings of human beings living a superficial lifestyle of consumerism, obesity, and over protectiveness for themselves and their children (put them in a corner for “Time Out”) in an effort to gain as many supporters as possible to believe that they are better than everyone else around them. The females are typically referred to as “Soccer moms” while the males are referred to as “pussies”

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Finger waves were a common hairstyle in the 1920s-30s—they made a popular comeback in the 1990s.

In the nursery rhyme “Humpty Dumpty” had a great fall, which is exactly what finger waves would do in the rain if she didn’t have an umbrella.

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To keep one’s composure (Missy’s reading thereof seems a direct antecedent to the flat recitation of “hips and thighs/oh my/stay focused” on Jim Jones' “We Fly High,” though it may just be coincidence)

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Missy is really good at making assonance where it has no right to exist, and we are all the better for it (more urgently, she is asking you to picture her rollin' here)

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Weed (“sticky icky”).

Also, Timbaland uses this “Ficky ficky ficky…” adlib in many of his other songs, such as Try Again and We Need a Resolution. It resembles the sound made by a DJ scratching a record.

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This is a sample of Ann Peebles‘ 1974 hit single “I Can’t Stand the Rain.”

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Missy’s recalling a hook from the song, “Can We” by SWV. Missy and Timbaland wrote and produced “Can We” respectively. Missy is also featured on the song.

She references Cheryl “Coko” Clemons, the lead singer of SWV, in the next line.

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Missy and Timbaland—childhood friends—have written and co-produced songs together and worked extensively with each other throughout the 90’s. They have teamed up on productions for the likes of many well-known R&B acts, including nine tracks for Aaliyah’s second album, Ginuwine’s “Get Involved,” 702’s “Steelo,” and SWV’s “Can We.”

Their styles are obviously “tangled” because their artistic sensibilities are inseparable.

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