Just mad hear it all in your word choice
Know it hurts but I really don't care though
Let me rub it in, get it all up in that ho

from Lupe Fiasco (Ft. MDMA) – I Don't Wanna Care Right Now Lyrics on Rap Genius

Meaning

Referencing Atlantic… He could tell that they we’re pissed, perhaps about his album finally being released or even the song in fact, he knows it hurts for them to hear it, but he couldn’t care less… Just gonna rub it in their faces.

I Don’t Wanna Care is easily the most mainstream sounding song on his album just based off of the beat and the chorus which most people won’t understand but will still sing along to. Lupe is doing what Atlantic wanted him to do, making music that can get on the radio but he is making his lyrics just as clever as ever and putting double meanings behind almost all of it. Thus rubbing it in their faces that even when he is doing it their way, he’s still doing his way.

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