Closer to the top
The higher that I climb
The harder I'mma drop

from The Weeknd – The Morning Lyrics on Rap Genius

Meaning

The more drugs he takes the higher he gets the harder he will crash on his come down.

But within the sex/drugs metaphor it’s about his climb up the industry. Unlike other artists, who sell out and “drop” albums and tracks that are no where near as good as their underground material. The Weeknd intends to get famous, and as he gets higher in the game, every track that he drops is going to be better than the last one.

Also, with the high quality free music he gives out, he builds a fan base. When he does drop his album this will result in better album sales.

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