I serve niggas like master Geoffrey

from TDE (Ft. Ab-Soul, Isaiah Rashad, Jay Rock, Kendrick Lamar & ScHoolboy Q) – BET Cypher 2013 Lyrics on Rap Genius

Meaning

Geoffrey was the butler in the hit sitcom, Fresh Prince of Bel Air. Kendrick serves, or delivers dope bars, straight to his competition.

Him after hearing Kendrick’s verse

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