First they wouldn't holla
Now they on me on me on me
See a nigga shining
Now they actin like they know me
Niggas do it to
They try to call me phony
Never been your friend
You ain't never been my homie

from Kevin McCall (Ft. Chris Brown & Tyga) – 360 Lyrics on Rap Genius

Meaning

He refers to the fact that he wasn’t shown an incredible amount of attention before he was signed to CBE entertainment(Chris Brown’s label) but now everyone wants something to do with him

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