What is you talking 'bout? I don't know what y'all sayin'
People keep talking 'bout "Hov take it back"
I'm doin' better than before, why would I do that?

from Jay Z – What We Talkin' About Lyrics on Rap Genius

Meaning

Baller line: everybody criticizing Jay Z for straying from his old style should realize that he’s moved on in life

Same sentiment as previous lines he dropped:

Everybody look at you strange say you changed uhh, like you work that hard to stay the same

Jay is doing better than he was back when he made his first albums, when he had those people in his life; why would he rap about that stuff again? If he wants to keep it real, his subjects have to evolve with time.

This showcases the intricate task for an artist (especially a rapper) to have your audience grow along with you.

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