I mean don’t think I haven’t noticed I made a lot of these bitches step their game up
Or wake their game up

from Snow Tha Product (Ft. Tech N9ne) – You're Welcome Lyrics on Rap Genius

Meaning

Since Snow came into the game, other female rappers (and possibly male ones too!) have had to increase their mic skills, to try and top her.
Other female rappers who have been sleeping have been forced to actually wake up and try.

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