I know some rappers using big words to make their similes curve
My simplest shit be more pivotal

from Kendrick Lamar (Ft. GLC) – Poe Man's Dreams (His Vice) Lyrics on Rap Genius

Meaning

A simile connects two unlike concepts- to get the meaning you have to go from one to the other and come ‘full circle.’

Novice rappers use big words to ‘make their similes curve’– trying to connect the ideas faster. Kendrick is a true writer and understands the fallacy- a simile rests on coded concept. just because the code is more complex doesn’t mean the concept is better.

Finally, his ‘simplest shit’ is more ‘pivotal’ (a conceptual pun on how we create figurative meaning). Kendrick chooses words that are powerful and accessible to create more important messages in his music.

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