That air bubble, that mesh

from Macklemore and Ryan Lewis (Ft. Macklemore) – Wing$ Lyrics on Rap Genius

Meaning

The branding for Air Maxes tell you that the air bubble at the back of the shoe will make you jump higher, he bought into this hype.

The Air maxes could be a representation of an addiction to the fame or the popularity of having nice shoes; it keeps escalating.

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