Switched it for Ciroc to give Puff's stocks a boost
In 2003, he released the Black Album, which went 3x Platinum. He upped his money and upped his liquor to Ciroc. Puff (aka Diddy aka a billion other names) is brand ambassador for Ciroc. Jay was buying enough Ciroc to help Diddy’s stock go up. That’s a ton of vodka. Also referring to the fact that the masses will buy whatever Jay likes.
The “switch” also refers to Jay ditching Cristal, after the company claimed that their wealthy-rapper clientele is not welcome.
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