I stink of success, the new black elite

from Kanye West (Ft. Jay Z) – Murder to Excellence Lyrics on Rap Genius

Meaning

A deceptively deep line. On the surface, a continuation of the “sweet smell of success” idea above.

On a deeper level, the concept of a new black elite is central to the album’s whole project. Jay and Kanye strive to represent a new black elite that represents both high class and hip-hop culture. As Kanye wrote in a XXL story:

I am where art meets commercial. The sweet spot between the hood and Hollywood. Having a conversation with Karl Lagerfeld and Jay-Z within the same hour. When we’re in Paris dressing all crazy at fashion shows, we listening to Jeezy. Jeezy in Paris, that’s what it is

The duo not only revels in their status, but consciously try to serve as an inspiration for people to join their ranks

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