They said I got it honest now I gotta give it light
To have something honest is a old term meaning something like you got it from your mom…. or dad. Lupe is saying he got the gift of gabb honestly so it is only right that he puts that to good use.
Lu’s referring here to the rap game. He’s been characteristically “real” (ooohooo, there’s the title again!), or in layman’s terms “genuine and sincere”, since pretty much the beginning, but that was back when he was on a relatively unknown Chicagoean local who was spittin' hot fire about some gangsta shit. Now, he feels it’s his responsibility to start “breathing life” into hip-hop, with positivity
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