He can make them look like bozos

from Drake (Ft. Eminem, Kanye West & Lil Wayne) – Forever Lyrics on Rap Genius

Meaning

Eminem wants to remind people that he’s one of the most skilled rappers of all time, especially at battling

Moreover, Eminem might be implying that he makes nincompoops famous by battling them and thereby drawing the public’s attention (Bozo was a relatively famous clown)

One may say that the “clown theme” could imply a diss to the Insane Clown Posse — but Proof squashed the beef for them back in 2005.

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