He can make them look like bozos
Eminem wants to remind people that he’s one of the most skilled rappers of all time, especially at battling
Moreover, Eminem might be implying that he makes nincompoops famous by battling them and thereby drawing the public’s attention (Bozo was a relatively famous clown)
One may say that the “clown theme” could imply a diss to the Insane Clown Posse — but Proof squashed the beef for them back in 2005.
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