That's how it is, my shit is laid out
Fuck that "beef" shit, that shit is played out

from The Notorious B.I.G. – What's Beef? Lyrics on Rap Genius

“Beef” has become a popular word for talking about rap feuds, which many suspect are a marketing ploy intended to boost record sales; B.I.G. is saying that such so-called “marketing beef” is “played out” (passé)…he’s moved on to ACTUAL physical violence

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