But the fame is really here just to facilitate the wealth

from B.o.B – So Hard To Breathe Lyrics on Rap Genius


It’s not about recognition or being “famous”; the rap game is and forever will be about the money. Everything else facilitates making more money (except being the best rapper in the game, which isn’t about fame, but respect from your peers), that is paramount and everything else feeds that. Also points out that being famous redistributes the wealth to rappers who, stereotypically (and in B.o.B’s case), start out impoverished and broke.

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