Ten Tag Commandments Lyrics
It’s the Ten Tag Commandments
Planners can’t tell me nothing bout this audience management
Can’t tell me nothing bout these pixels, these tags
To my media planners
Planners doing excel formulas, I ain’t forget you planners!
My impression stacking planners
WIEDEN MEDIA
I been in this game for years
It’s made me DAGITAL
It’s rules to this shit
I wrote me a manual
A step by step booklet for you to get
Your game on track
Not a lawsuit jack
Rule Nombre Uno: never let no one know
How many uniques you hold cause you know
The cookies breed jealousy 'specially
If that site got less you’ll see that site get fresh
Number 2: never let 'em know your next move
You ain’t heard you can remarket off mere exposure?
Take it from a roller:
I RTed mad med recs at cats offa spotlight flicks
Number 3: never trust no-bo-dy
Your moms'll set that ass up, improperly tagged up
Comscore be masked up, data from trash trucks
Hybridized numbers in chase of a fast buck
Number 4: know you heard this before
"Always remarket first party targets"
Number 5: don’t push for ecomm at the first touch
I don't care if they wanna click, let em sit
6: lean back till they’re ready to buy
And keep a focused frequency until your floodlight fires
7: this rule is so underrated
Keep new users and established ones completely separated
Spend and bid posture don’t mix if your pixel logic’s crisp
Save yourself some serious chips
Number 8: never keep no weight on you!
Keep your k size just down like kate moss do
Number 9 should've been Number 1 in my opinion:
Use video in midtail, and keep that shit spinnin
Most people ain’t clickin' they ain’t tryin to site visit
You get em when you pin em in preroll or you miss em
Number 10: a strong word called "privacy"
Not to be ignored, it’s stronger than piracy
If pixels is a legal issue say “hell no”
Facebook’ll give you up if them subpoenas come through
Follow these rules you'll have an audience to dedupe
If not, the numbers be so thick you can’t see through
True reach and frequency, in balance like an EQ
50000 foot view like a B2
Conversions off clicks or on the see through
Slinging my med recs and scrapers like podique
The audience don’t see the audience, they in the green room
Gotta go, gotta banner outta QA you can see soon
Planners can’t tell me nothing bout this audience management
Can’t tell me nothing bout these pixels, these tags
To my media planners
Planners doing excel formulas, I ain’t forget you planners!
My impression stacking planners
WIEDEN MEDIA
I been in this game for years
It’s made me DAGITAL
It’s rules to this shit
I wrote me a manual
A step by step booklet for you to get
Your game on track
Not a lawsuit jack
Rule Nombre Uno: never let no one know
How many uniques you hold cause you know
The cookies breed jealousy 'specially
If that site got less you’ll see that site get fresh
Number 2: never let 'em know your next move
You ain’t heard you can remarket off mere exposure?
Take it from a roller:
I RTed mad med recs at cats offa spotlight flicks
Number 3: never trust no-bo-dy
Your moms'll set that ass up, improperly tagged up
Comscore be masked up, data from trash trucks
Hybridized numbers in chase of a fast buck
Number 4: know you heard this before
"Always remarket first party targets"
Number 5: don’t push for ecomm at the first touch
I don't care if they wanna click, let em sit
6: lean back till they’re ready to buy
And keep a focused frequency until your floodlight fires
7: this rule is so underrated
Keep new users and established ones completely separated
Spend and bid posture don’t mix if your pixel logic’s crisp
Save yourself some serious chips
Number 8: never keep no weight on you!
Keep your k size just down like kate moss do
Number 9 should've been Number 1 in my opinion:
Use video in midtail, and keep that shit spinnin
Most people ain’t clickin' they ain’t tryin to site visit
You get em when you pin em in preroll or you miss em
Number 10: a strong word called "privacy"
Not to be ignored, it’s stronger than piracy
If pixels is a legal issue say “hell no”
Facebook’ll give you up if them subpoenas come through
Follow these rules you'll have an audience to dedupe
If not, the numbers be so thick you can’t see through
True reach and frequency, in balance like an EQ
50000 foot view like a B2
Conversions off clicks or on the see through
Slinging my med recs and scrapers like podique
The audience don’t see the audience, they in the green room
Gotta go, gotta banner outta QA you can see soon
I got more, I got more
But this should get you started
Keep your retargeting funnels crispy, on one platform!
No outside networks!
Custom site lists’ll help you find those sites that list anonymously
Keep your data costs blown out in separate columns
But this should get you started
Keep your retargeting funnels crispy, on one platform!
No outside networks!
Custom site lists’ll help you find those sites that list anonymously
Keep your data costs blown out in separate columns
About
Genius Annotation
Best practices in Real time bidded inventory and audience management in digital advertising. …obviously spoofing biggie’s TCC.
Q&A
Find answers to frequently asked questions about the song and explore its deeper meaning
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