(Finally a tool to truly speak back here! Thanks, Genius!!)

This line was delivered with a coyly sarcastic aplomb completely lost on the author. I believe I may have even underscored said sarcasm with an exaggerated wink. MIT’s @jamiefolsom came to my defense at the time with the video evidence:

https://www.youtube.com/watch?v=DGCjLY0QE_8

In any case, the whole business model question is the most common and unimaginative one I (and probably any startup employee) get.

Could anyone have imagined that a company built around sharing passing thoughts and photos with your friends would become one of the most powerful in the world? (To be clear: I’m talking about Facebook here, David.)

Also, it should be noted that this snide final paragraph did not appear in the print version of the article.

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Again there’s a fundamental misunderstanding about what happened here that further reporting or thinking through might have corrected. It wasn’t likely any editorial intention at work, or at least that’s just the beginning of the problem—"revamping" is thus too simple a verb and one that elides the original transcription of the text to digital form at UVA and its then its further digital dissemination through copying to other sites like Genius.

A broader point is missed as well: unlike in traditional print culture, the mistake here could have (and has) been easily corrected in the online text at Genius (not to mention historicized in annotation). This type of critical engagement from Internet users is what Genius and other Web 2.0 platforms are predicated upon. Indeed, if digital citizens continue to passively point to the mistakes online (like the mistakes of this article itself) the Internet will be an impoverished place for information and understanding.

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This is starting to sound like an Andy Rooney rant from 60 Minutes: “This darn Internet is always lying to me, why when I was a boy our books had spines and smelled like fall.”

https://www.youtube.com/watch?v=S7LqsAnhrR4

(Wait for it at 1:19.)

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Or could you have dug deeper here and figured out why this mistaken transmission might have happened? It obviously has nothing to do with the Faulkner estate or some nebulous and conspiratorial force known as the “Internet.” As I note above, the error likely begins with an online text from the University of Virginia, so the problem is much broader than an upstart startup getting it wrong.

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The tone of this article from beginning to end drips with technophobia–surprising for the “Bits” blog. The author seems to start with the presumption that Internet networks of knowledge are inferior to such “estimable” and traditional sources of information and authority such as print publishing and knowledge production.

In fact the bowdlerization likely began with this text at a widely respected University of Virginia site. To put a finer point on it, the error began in a source that the the author would likely believe is trustworthy: the academy.

There’s no doubt that the Internet and Genius especially are complicated knowledge ecosystems that require new literacies of citizens, but to simply throw up one’s hands and say “Look I found a mistake online” doesn’t even begin to engage that new frontier of knowledge creation.

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The very grammar of this sentence belies a basic misconception of the Internet and especially the (Rap) Genius project. Rap Genius should not be the active agent here and not only because we have since changed our name. Genius provides a platform for crowd-sourced discussion and explanation of texts, so the annotations on this Faulkner story are done by users not employees of the site.

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The pitch is not much different perhaps, but no previous project actually got lots of people annotating as part of their daily activity as (Rap) Genius did with hip hop lyrics. In that sense, we are the ones best positioned to make “annotate” a household term and part of the daily life of the Internet user.

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In fact, one of the first web pioneers to think of annotation as integral to the Internet was Marc Andreessen, inventor of the web browser and an investor in Genius. He explains why it never happened with Mosaic/Netscape in this verified annotation on Genius.

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If the invention of the web-browser is considered an “ancient” technology. Since it was invented in my lifetime, this makes me feel old.

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