Also music from other Roc-A-Fella artists.
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The youthful demographic that Jeep was trying to reach didn’t share the executives' concerns.
To put it more bluntly, the executives weren’t thrilled with the idea of hiring a former drug dealer to represent their brand.
Though, paradoxically, Jay-Z has nistorically endorsed the also-rans (Reebok instead of Nike, the Nets instead of the Knicks, Memphis Bleek instead of Nas…)
Facebook, LinkedIn, good old-fashioned phone book, I tried everything. No dice.