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McDonald’s Corp. soon will begin testing sales of McMuffins, Hash Browns and Hotcakes throughout the day, a sign of new Chief Executive Steve Easterbrook’s willingness to experiment with a range of measures to reinvigorate flagging sales.
The tests, which start in April at some McDonald’s outlets in the San Diego area, will push sales of certain breakfast items past the start of lunch service, which is generally around 11 a.m. The move doesn’t guarantee that the company would expand the project nationwide, a spokeswoman for the Oak Brook, Ill.-based burger company said on Monday. McDonald’s to Test Expanded Breakfast Hours - WSJ
The tests, which start in April at some McDonald’s outlets in the San Diego area, will push sales of certain breakfast items past the start of lunch service, which is generally around 11 a.m. The move doesn’t guarantee that the company would expand the project nationwide, a spokeswoman for the Oak Brook, Ill.-based burger company said on Monday. McDonald’s to Test Expanded Breakfast Hours - WSJ
Since then, however, the mobile revolution has drastically altered the search landscape in ways both good and bad for Google.
Smartphone users spend most of their time in apps rather than browsing the Web, and they conduct fewer searches than personal-computer users. Among those who do search, though, Google controls an even greater share of users than the share it has on computers. Mobile Is Altering the Landscape Where Google Operates - WSJ
Smartphone users spend most of their time in apps rather than browsing the Web, and they conduct fewer searches than personal-computer users. Among those who do search, though, Google controls an even greater share of users than the share it has on computers. Mobile Is Altering the Landscape Where Google Operates - WSJ
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